What is User-generated Content? Everything You Need to Know

User-generated Content also known as UGC, is original, brand-specific content created by customers and published on social media or other channels. 

Nowadays, brands have to fight to be seen online, and competition is fierce for audience attention. As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z.

Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Customers are usually the most prominent cohort you’ll look to gain UGC from, either because you’ve asked for it or because they’ve organically decided to share content about your brand.

So, is UGC taking over influencer marketing? 

Short answer: Yes! 

Can anyone create UGC content, even with small followings ? 

YES! 

The trend for UGC is certainly continuing to gain momentum across social channels and brands are taking note. 

Consumers want authentic and unique content. Real voices and honest customer reviews have never been more important than they are right now. The rise in UGC is shining a light on the way the influencer marketing industry has been operating up until now. 

What does this mean for smaller content creators like you? 

Answer: Brands are way more inclined to work with you.

They are always on the lookout for the next batch of User-Generated Content (UGC). They share UGCs on their social media accounts and even use them as paid social advertising assets. That’s because UGC generates way more click-through rates for Brands. 

Brands prefer UGC that feels authentic—content that doesn’t come off as scripted and doesn’t look or feel like an ad. 

HOW TO CREATE THE BEST UGC CONTENT: 

1. Lighting is a very crucial part of any video or photo taken. It allows you to set the mood, establish the vibe, and help the watcher focus on where you want them to. The good news is, you don’t have to be a professional and you don’t have to spend a huge chunk of money to get great lighting.

2. Your background also plays a big role in ensuring your UGC video or photo is high-quality while remaining authentic. Ensure you have a clean background with no distraction behind you. 

3. Clean your camera lens regularly, yes we said it ! 

4. Have an in-depth understanding of your brands target audience, doing so helps you appeal to the brands potential customers & in doing so will help your content perform well. 

5. Test the product first ! Know how you are going to use it before you start shooting. 

6. Avoid scripts, the content should feel organic like you are on facetime to your friend showing / telling them about the item you just bought. 

7. Be creative & have fun !

Now that you have a better understanding about UGC content, go out there and give it a go. Tag brands, engage with them and create a genuine relationship. This will only increase your credibility and your worth as a UGC creator.

Do you need a studio space? LUDIO X has over 10 shooting scenes for you to create UGC for brands. From various paper backdrops and endless raw concrete walls to the beautifully lit lounge flooded with natural light.

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